Our sugar has a purpose. Organic cane sugar, or technically speaking, glucose, is needed to absorb the water into the bloodstream quicker, making you feel better, faster. Basis only contains 4 grams of Organic Cane Sugar, which is 1/3 of the amount of our competitor. We are not medical professionals, but Basis was developed using the World Health Organization’s rehydration therapies. As for taste, customers enjoy that our mix tastes less sweet than our competitors.